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Being increasingly competitive nowadays is a difficult undertaking.
In order to compete at the highest levels, everything has to be studied in great detail by making the right choices and approaching the issues from 360 degrees.
The goal is to choose the best option for the following 5 points.
As you will see, some are obvious, others a little less …
- THE RIGHT MACHINE TOOL
- THE RIGHT MACHINE ACCESSORIES
- THE RIGHT PART CLAMPING FIXTURE
- THE RIGHT TOOLING
- THE RIGHT AUTOMATION
Only when you have selected the best of all the 5 basic pillars, you will be sure to have a 360 degree review of your choice!
Now let’s see, point by point, what usually happens in average companies, or the possible obstacles that divide YOU from competitiveness.
THAT’S WHAT SEPARATES YOU
FROM BEING COMPETITIVE!
The first point is: THE RIGHT MACHINE TOOL
As a rule, when you start looking for your next investment, you look for a rational understanding of what the market offers, and typically a trade fair visit should help you do this.
In fact, if you’ve already done so, you’ve had the feeling at the end of the day of a greater confusion than the one you had at the beginning of the day.
This happens because, even in the world of machine tools, the big players, that is the biggest manufacturers of machine tools in the world, have real efforts of MARKETING with communication techniques studied at a psychological level that distract you from the real focal points.
This psychologically aggressive MARKETING aims to shift the attention of the potential client from the basic technical part of their investigation to points of secondary importance, presenting them as essential to be competitive.
Let me explain: having nothing to say on the basic technical side that is the foundation of a machine tool, manufacturers create needs in other areas making believe that they are indispensable, just because the competition does not have them, so as to differentiate themselves.
MULTINATIONAL MACHINE TOOLS CORPORATIONS ADOPT A PSYCHOLOGICALLY AGGRESSIVE MARKETING!
To better understand what I mean, I’ll list some messages that these companies want to pass on to the consumer that have little to do with the basic features of a machine tool.
- START THE NEW YEAR WITH US, IF YOU ORDER NOW, SUPER UNBEATABLE CONDITIONS.
- VISIT OUR ONLINE MERCHANDISE SHOP, YOU WILL FIND APPAREL, TRAVEL ACCESSORIES AND MUCH MORE.
- NEW REVOLUTIONARY SERIES OF MACHINES THANKS TO THE NEW MULTI-TOUCH CONTROL FOR EXTRAORDINARY PERFORMANCES.
- OUR COMPANY WILL BE EXCLUSIVE SPONSOR OF THE RACING TEAM.
- IN OUR APP STORE YOU CAN DOWNLOAD APP FOR A GREATER PRODUCTIVITY, THE LIMIT IS ONLY YOUR IMAGINATION!
- WITH THE NEW CONTROL YOU NEVER HAVE TO READ THE MESSAGES BECAUSE THEY WILL BE VOCAL!
ALL THE POINTS ABOVE LISTED ARE CAREFULLY STUDIED TO MOVE YOUR ATTENTION AWAY FROM THE MACHINE SPECS …
This technique is adopted when you do not have anything new to say at the machine data base level or when your machine data are identical to all the others and, to make you perceive an extra value, you start to take this path.
If you delete all the MARKETING communications and go straight to the machine data only, you will notice that the machines are 99% all the same.
You will also notice that for years they have always been the same, concepts that you could see for 10 or 20 years.
The second point is: THE RIGHT MACHINE ACCESSORIES
Once you have chosen the machine and you have taken away the weight of this choice, the accessories are just as important for the success of the entire project.
Unfortunately, I have seen numerous times the accessories being underestimated and being added after delivery at much higher costs and the additional cost of lost production at the start of the project.
The third point is: THE RIGHT FIXTURE
Even this point, as you can imagine, is crucial and is often assessed separately only after the purchase of the machine and not in an integrated way with the machine tool.
This often causes problems even if you have a good machine tool. Maybe the typically good machine tool cannot support the fixture for this part.
The fourth point is: THE RIGHT TOOL
The same point of the previous point, the final result of the project is obviously also determined in the use of the right tools, because, if examined only later, it can be very limiting, for example too few spindle RPM available, or too little power or torque at low RPMs.
The fifth point is: THE RIGHT AUTOMATION
Although apparently separate from the machine tool, automation must be designed from the beginning, I have seen cases of customers who bought one of our MULTICENTER, so a very flexible machine and then, after some time, have applied automation with little thought.
While the MULTICENTER is changed over in 15 minutes, the automation takes 45 minutes!! Flexible machine with rigid automation makes a rigid cell.
THAT’S WHY THE TURNKEY IS CONVENIENT!
The turnkey is convenient because it does not limit itself to evaluating the machine and the other points in a separate way, but everything is designed in an integrated way and not in separate vacuums.
Our goal is not to sell you a machine tool, and that’s it, but, through the know-how we have in all 5 areas, we are able to offer you the best solution to make you competitive.
All of this has given us great results. In this regard, a few years ago, we changed our company name from PORTA S.P.A. to PORTA SOLUTIONS S.P.A., precisely because the goal is not to present ourselves as a machine tool builder, but as a company able to evaluate a wider discourse that covers all 5 areas mentioned above.
BUT IF YOU BUY SEPARATELY YOU SAVE MONEY?
This is normally the first thought that goes through the head of the potential client. But if analyzed in detail, I can assure you that the additional costs that may be present are the result of real costs for the management and coordination of other suppliers that you will have to pay for in some way anyways.
Either someone at your company or a contractor.
Assuming that you or some of your colleagues take on this coordination, there is always the risk that something will be done wrong because, it is not your or their everyday job and this then affects the timing of production of the project.
HERE IS A TURN KEY SYSTEM …
As you could see from the video, this system was provided to the customer who had transmitted to us as input:
- ALUMINUM BAR IN INPUT.
- CUSTOMER CLEANING BOX.
In short, the customer from the raw bar wanted a turnkey to get the finished piece, cleaned, marked and palletized in the box of his washing machine. So, we have dealt with:
- RAW BAR HANDLING
- TOOL DEVELOPMENT
- RAW PART CUT
- LOAD INTO MACHINE BY ROBOT
- PART MACHINING AS PER DRAWING
- PART DEBURRING
- FINISHED PART DISCHARGE
- MANIPULATION AND PART MARKING
- PALLETIZING THROUGH SECOND ROBOT IN THE WASHING BOXES
- HANDLING OF WASHING BOXES
The particularity and the advantage of the project is that, having medium-small batches, the customer performs the piece change interfacing only with the main panel of the machine, which, in addition to making software changes of the machine, passes information to the tools, to the robots, and to the marker so that the operator does not have to intervene on the various elements and make adjustments with separate set-ups.
These were the advantages of buying an integrated system with a turnkey that allowed the end customer to get a solution, and not just a machine tool, which makes it very competitive compared to its competitors.
Enter your data below to be contacted and evaluate an integrated system with the 5 pillar technique and become in a few months the most competitive in your sector!
Maurizio Porta
Expert in Flexible Production